Posted on October 19, 2016

Posted by: Nimrah Karim, Consultant, Sustainable Business Practices

This video is based on a written case study developed by Enclude and the Institute of Business Administration (IBA), “Four Corners Group – Rifat’s Entrepreneurial Temptations.” The case study follows the entrepreneurial journey of WomenX Cohort 2 participant, Rifat Sabzwari, who overcame a series of struggles in her personal and professional life and eventually formed a market research company that is now well recognized in the Pakistani research industry. Today, Four Corners Group (FCG) has offices in Karachi, Islamabad, Lahore, and Dubai, with 80+ full-time employees and 200 part-time employees.

FCG has carried out research projects for multinational clients such as Unilever, Reckitt Benckiser, Shan Foods, Continental Biscuit Manufacturer (CBM), Telenor, PepsiCo, and Nestle. Rifat has come a long way, hailing from a family where teaching was the only profession recognized as acceptable for women, to becoming an industry leader in the corporate sector and a role model in her extended family. Rifat’s entrepreneurial journey is replete with lessons in hard work, perseverance, and self-exploration.

For more information about the WomenX program, contact Nimrah Karim, Project Manager, WomenX at

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