Posted on October 21, 2016

Posted by: Nimrah Karim, Consultant, Sustainable Business Practices

The story of Reema Naseer’s venture, highlights the encouraging trend of Pakistani women exploring the booming e-commerce industry. Confronted with the classic dilemma of being unable to devote enough time to her family in a challenging corporate job, Reema decided to pursue her own venture in online gifts delivery. She was armed with experience and contacts in a market that she had first-hand exposure to, and ideas that she had been toying with while working in the e-commerce space.

While Reema’s business is still at the early growth stage, her story depicts the challenges of a young business, and can raise a number of interesting discussion points for a session on entrepreneurship education. Reema joined WomenX Cohort 3 and not only benefited from a holistic entrepreneurship training program, but also received unexpected positive affirmation through the WomenX led communications campaign, Women’s INC, which highlighted her business through local coverage of WomenX events in news articles and online media.

For more information about the WomenX program, contact Nimrah Karim, Project Manager, WomenX at

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