Loan volume increased thirty-fold in the first year after FMFB Afghanistan expanded the revamped housing microfinance product to eight additional branches.
The housing microfinance product is the fastest growing product for the organisation and has expanded nationally.
Over 10,000 Afghans have access to affordable financing and construction advice to improve the quality, safety, and energy efficiency of their homes.
Assessed the housing microfinance pilot program, including conducting two surveys of 600 respondents and completing an extensive data analysis of the program results.
Recommended and helped implement improvements to the product offerings and marketing strategy.
Recommended improvements in policies, processes and staff skills, and trained 300 staff in loan review and processing.
Assisted in rolling out the revamped products to eight additional branches.
Enclude and FMFB learned that product pilots are critical. Start slow, modify results if needed.
Planning and market research was an essential ingredient to success. While many MFIs start offering a housing product in response to demand, organisations need to think through staffing, operational platform requirements, marketing and outreach strategies to be successful. Scale requires a long-term commitment from management. Additionally, market conditions need to be right. FMFB is a well-managed institution and offered a product in high demand at a critical time in Afghanistan’s history.
Kabul, Herat, Bamiyan, Mazar, Jawzjan and Badakshan, Afghanistan