Posted by: Nimrah Karim, Consultant, Sustainable Business Practices
Who is growing SME businesses in Karachi and Peshawar? Uzma Tariq and other women entrepreneurs are a big part of current growth, and Womenx is here to support them. Managed by Enclude under a contract from the World Bank, Womenx is a business education and support programme that brings Pakistani business women together to inspire, network, and learn from each other and from expert mentors. Here we profile some of the energetic and inspiring participants of this program.
Building on a family experience in the printing business, Uzma Tariq has opened Maheen Printing Press. The company aims at an underserved market Uzma identified in her area, for relatively small printing orders. Eight years on since she first began her enterprise, Uzma runs her printing business with 8 full-time employees and prints catalogues, calendars, and brochures for major textile and sugar mills, fashion companies, educational institutes, private banks, advertising agencies, and hospitals.
The primary constraint Uzma currently faces is limited space for more machines, which is why she often resorts to outsourcing work. The Womenx program has helped Uzma gain clarity on her vision for Maheen Printing Press in the next 12 months: to move to a more spacious location and hence expand her capacity, to clarify her niche, rebrand and reposition her services, and create a robust marketing strategy targeting her client base. In particular, Uzma is keen to partner with other women-owned businesses in need of printing services. See more about Maheen Printing Press.